| Slide 1 |
| EXTRA! EXTRA! Maybe? |
| Blaine Graboyes | |
| COO / Creative Director | |
| ZUMA | |
| New York City, USA |
| Session 01 - The Busniness Of Enhanced and WebDVD |
| Why add these extras at all? | ||
| Can these extras make money? | ||
| Via higher title prices or backend revenue | ||
| The future of PC and TV integration | ||
| Does anyone watch these extras? | ||
| How can some distributors get away without them? | ||
| i.e. Disney and other studio titles? | ||
| Why add ROM and Web extras to DVD-Video movie titles? |
| Provide a more enhanced, interactive experience | |
| Deliver features unavailable with standard DVD-Video | |
| Drive viewers DIRECTLY to a related Website | |
| Deliver up-to-date content, marketing and commerce | |
| Differentiate titles from competition and VHS releases | |
| Deliver paid advertising for co-marketing partners |
| Can extras make money, via higher prices or backend revenue? |
| The answer seems to be YES! YES! YES! | ||
| CriterionÕs Armageddon beat standard release and was one of their HIGHEST revenue products EVER! | ||
| Perfect Blue from Manga Entertainment is currently #6 in the US Top Ten thanks to an extensive DVD-Video treatment | ||
| Backend commerce is NOT exploited yet, but watch out! | ||
| Purchase other titles, video and audio equipment, etc. | ||
| Market other products such as food, clothes, books, etc. | ||
| Drive viewers DIRECTLY to a related website |
| Must hold the hands of viewers to connect them to a related site | ||
| Skip the disconnect between the TV and PC | ||
| MAJOR Direct Response rates of 20 – 60% | ||
| Dramatically increase retention rates at Websites | ||
| Integrate Web and database content with full screen DVD-Video | ||
| Deliver BROADBAND NOW! | ||
| Video trailers and previews at commerce sites | ||
| Pay-per-view and special events | ||
| Differentiate titles from competition and VHS releases |
| Major studios could afford to release JUST a top movie title | ||
| However, this is changing VERY QUICKLY! | ||
| Viewers now expect a higher level of interactive entertainment | ||
| Viewers do NOT understand the NATURE of DVD-Video features | ||
| Various releases of Public Domain titles with different features | ||
| DVD to subsume VHS as costs lower and players ubiquitous | ||
| Deliver paid advertising for co-marketing partners |
| SAMPLE PROJECTS FROM ZUMA DIGITAL | ||
| NUON demo disc contains Miramax Scream Box Set trailer | ||
| Playboy disc in magazine to drive online and print subscriptions | ||
| Manga titles contain trailer reels and PSAs for Palm Pictures | ||
| Not widely used TODAY but to become popular in the FUTURE | ||
| Music and movie companies with marketing projects | ||
| Co-marketing with clothing, cosmetics, publications, etc. | ||
| Sample DVD Projects from ZUMA DIGITAL |
| Perfect Blue – extensive DVD-Video + Weblink and ROM | |
| Martha Stewart – magazine, TV and Web co-marketing | |
| Calvin Klein – WebDVD catalogue |
| Slide 10 |
| Session 02 – Easter Eggs and Hidden DVD-Video Features |
| What are Easter Eggs and why include them? | |
| Does anyone even know they are there? | |
| Can they be added on a budget? |
| What are DVD-Video Easter Eggs? |
| An Easter Egg is an hidden link to additional content | |
| Content can be hidden in various ways; invisible buttons, key code entry, games, etc. | |
| Easter Eggs can be video, audio, stills or interactive content | |
| Include Easter Eggs to extend the interactive experience and to create an underground buzz about the product |
| Does anyone even know they are there? |
| The answer is YES and NO, isnÕt that how it should be? | ||
| Weblinks to a site with user capture and info to unlock | ||
| Motion Worker for Palm Pictures | ||
| ZOOMLinks and Follow The White Rabbit | ||
| Interaction during the main video program | ||
| Need to develop mechanisms for user demographics | ||
| Find an Easter Egg, link to Website, register, and get a FREE gift | ||
| Or the other way, register at Web and get the code to unlock disc | ||
| Can they be added on a budget? |
| ABSOLUTELY YES! | ||
| Use footage such as outtakes, deleted and behind scenes, etc. | ||
| Red Shoe Diaries – Includes both Easter Eggs and ZOOMLinks | ||
| McGarigles – ZOOMLinks to interview footage | ||
| Reuse program content in a new format or context | ||
| Red Shoe Diaries - Video trivia answers replay scenes from program | ||
| Slide 15 |