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Mocean Worker DVD
Single 1997 Palm Pictures |
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first DVD-Video music single, sold POP
at Tower and others |
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Lou Reed: Rock n Roll Heart 1998 American
Masters |
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Grammy for Best Longform Music
Documentary |
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Tyrese / GUESS WebDVD 1999 GUESS
/ RCA Records |
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DVD Awards winner in 2000 for WebDVD
Excellence |
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Melissa Etheridge Live...and Alone
2003 Universal Music (UMe) |
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Awarded Double Platinum DVD from RIAA |
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Produced thousands of DVDs since 1997
for all kinds of clients |
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Plays games, movies, music, photos,
software and more |
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Built-in WiFi and browser for online
access anywhere |
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also LocationFree TV and RSS Reader |
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UMD = 1.8GB or about 2+ hours of video |
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Similar specs to DVD-Video (multiple
video, audio, subtitles) |
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UMD Video interactivity much more
flexible than DVD-Video |
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JavaScript / XML, unlimited variables,
better integration, etc. |
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Founded in 2005 by industry veterans |
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Release Schedule of over 35 UMDs in
2006 |
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Independent distributor and publisher |
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Silver Platter handles licensing,
production, manufacturing, sales, marketing and distribution - wholesale,
retail and online |
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Silver Platter sells direct online at
www.umdlab.com - as well as developing non-traditional sales outlets for UMD
worldwide |
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Partners such as Image Entertainment,
Ally Video, Infinity Enterprises
(UK / EU), and Championvisions (Japan) provide additional distribution |
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Comchoice provides exclusive UMD
production services |
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The UMDlab retail location opening in
Venice, CA on May 1 |
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The Studio Perspective |
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Variety reports UMD sales are below
studio expectations |
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Challenge: UMD viewed thru lens of DVD
and home entertainment |
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The Indie Perspective |
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Non-traditional approach yielding
exceptional UMD sales results |
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Solution: UMD viewed as totally new
product and marketplace |
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Why the difference? |
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Not trying to re-release, rather trying
to re-present |
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Why buy the same movie on UMD that you
own on DVD? |
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Because the portable experience can be
different, better and optimized for a different set of viewing situations
than home entertainment |
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Unique, Additional, Exclusive Bonus
Content on UMD only!!! |
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Genre / Subject - stuff PSP owners like
to watch |
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Cinematography - shot up close or
widescreen 16x9 |
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Digital Masters - best AVI capture,
de-interlace, encode |
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Compositing - all digital workflow
allows new creative |
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Headphone Audio Mix - remaster for maximum level |
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Simplified Menus - simple to learn and
quick to navigate |
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Integrated Instructions - in package
and on menus |
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Device Situations - where / when will
this be watched? |
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Build New Markets - women, education,
training, promotions |
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Promo Partners - include cool stuff
like games and mags |
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Music Concepts |
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Travel Guides - music compilation
hosted / organized by city |
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EPK Collections - best of 80ıs rock or
rap timeline |
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Trivia Games - DVD Games can be ported
to UMD Video |
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Music Training - how to scratch, play
guitar or setup gear |
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Other Concepts |
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Video-based Games (press left to watch
him go off this jump, right for the other jump) |
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Language Training - from Multiple
Choice to Sony Talkman |
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UMD Magazines & Comics - interactive
episodic readers |
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Optimized Websites - sniff for PSP,
Mac/PC, handset, etc. |
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Future Trends = both Big & Small +
connectivity |
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BD/HD-DVD/TV talks to your PSP, iPod,
phones and more |
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6-7 million PSPs in USA, 100 million
worldwide thru life |
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More than 40 million iPods and over 1
billion songs from iTunes |
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Less than 1 broadband video enabled
mobile phones in USA |
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60% of PSP software sales projected to
be Video / Music |
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Mobile Media = New Sales Outlets and
Opportunities |
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Mobile phone stores, videogame
retailers, apparel shops, etc. |
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Purchases made differently than DVD and
home theatre |